A MESSAGE FROM OUR CEO
SEVA: THE HEART OF JIVA
There is a word that has shaped the way I was raised and the way we have built Jiva: seva.
SEVA MEANS “SERVICE WITHOUT EXPECTATION”
SEVA MEANS SELFLESS SERVICE
To me, it is more than an idea. It is a way of approaching people, relationships and business.
At Jiva, we believe we are in the business of service. Food may be what moves through our doors, but our real purpose is to serve the people connected to it: the farmers and suppliers who grow it, our team who works with care every day, the businesses that place their trust in us, and the families who ultimately bring it into their homes.
“WE HAVE ALWAYS BELIEVED THAT FOOD CARRIES THE ENERGY OF EVERY PERSON WHO TOUCHES IT. HOW IT IS GROWN, SOURCED, HANDLED AND SHARED MATTERS”
FOOD CARRIES ENERGY
Food carries the energy of every person who touches it. How it is grown, sourced, handled and shared matters.
How it is grown, sourced, handled and shared matters!
HONESTY
RESPECT
CARE
These must be present at every step. A transaction may end when an order is delivered, but a relationship continues - and relationships have always mattered more to us than transactions.
“ARE WE MAKING LIFE EASIER FOR THE PEOPLE WHO DEPEND ON US?”
It means answering the phone, standing behind our word and finding solutions.
It means caring for nature, making thoughtful choices and working to ensure that good-quality food remains accessible to everyone - not only to a select few.
Jiva has grown over the years, but the foundation has never changed. We are here to build lasting relationships, to act with integrity and to be of service.
That is what seva means to us. And that is the spirit we hope you feel in everything we do.
Ratan Bagga
CEO, Jiva Organics